Navigating the Amazon marketplace as a brand owner is no easy task. Amazon Brand Registry offers critical protection and enhanced tools for sellers, but many wonder if it's possible to join without a registered trademark. This comprehensive guide will walk you through everything you need to know about enrolling in Amazon Brand Registry without a trademark, the pros and cons of such an approach, and why securing Read More
The Benefits of Using a Trademark Lawyer
Using a DIY online service to file your trademark may seem like a good idea at first. After all, it is a simple form, so what could go wrong? Unfortunately, proceeding without the help of an experienced trademark lawyer can end in regret, for the following reasons. Business Growth As a business owner, one of your main goals is to grow your business, and a trademark lawyer can help you do that. One of the first Read More
What Makes a Good Trademark?
You have a plan, and you are ready to get your business off the ground. Now it is time to come up with a trademark. Before you pick one and run with it, it is critical that you consider the distinctiveness of your brand name to ensure that it can be registered and protected. It is important to first understand what exactly a trademark is. The United States Patent & Trademark Office (USPTO) defines a trademark Read More
Why is a Registered Trademark Important to Your Amazon Business?
Every day, around 2,000 new sellers join Amazon, creating a marketplace that is hugely saturated. Even so, there is no sign of this growth slowing down anytime in the near future. While such rapid growth can be good for your business, it also highlights the need to protect your brand. Working with an Amazon IP lawyer can make all the difference in ensuring your business receives the protection it needs. Trademark Read More
A Trademark Lawyer Explains How To Avoid Amazon Seller Complaints
Complaints can derail a business that sells on Amazon. Even companies with a solid reputation may face suspension due to complaints made against them. To prevent this, sellers can take proactive steps to keep their business active and their reputation intact. Our trademark lawyer explains some of these proactive measures. Stay On Top Of Your Customer Performance Metrics Customer performance metrics are a key piece of Read More
Your CBD Brand Could Be Worthless Without A Trademark
What makes a Mercedes Benz different from Toyota, or Adidas from Nike? These brands are great businesses and great brands, but each of them has a different personality, different characteristics, and a different reputation. Customers are able to distinguish one brand over another based on these important factors and this is what makes them choose one over the other. To illustrate the power of branding even Read More
Private Label Brands With Registered Trademarks Sell For More
We recently assisted a client who found a private label brand that they wanted to buy. This business had about 200 SKUs in the toy category. We reviewed their financials and everything looked great, just as the seller claimed. Their mailing list held 500,000 contacts, the website was beautifully designed and social media following was strong. The seller spent a fortune on creating custom packaging for all their SKUs Read More
Should I Do A Clearance Search For My Trademark?
There are two critical steps in the trademark process. The first step is trademark clearance, and the second is trademark registration. Most brand owners skip the first step when they file their own trademark registrations, which can easily backfire. So, what is a trademark clearance and why do you need it? Trademark clearance is a comprehensive search to check for potential problems with your use of a proposed Read More
What Makes a Good Registration Trademark?
In another blog post, we mentioned that the best time to think about trademark protection is right from the beginning — that is, before you commit to a brand name and spend money marketing it. At this brand development phase, it's critical to consider the distinctiveness of your brand name to ensure it is a trademark that can be registered and protected. Here are four tips to help you choose a good Read More
Why Hire a Trademark Lawyer Instead of Using Online Services
As trademark lawyers, many potential clients come to us asking why they shouldn’t just use a do it yourself web service to apply for trademark registration with the USPTO or even just do the application themselves. Our short answer is that a trademark registration application is a deceptively simple government form. What do we mean by this?At first glance, a trademark application may seem like filling out a Read More
