Executive Summary: The first 24 hours after an Amazon listing hijack are critical. Brands should immediately preserve evidence, identify the type of hijack, secure account access if necessary, submit the appropriate Amazon report, monitor for repeat activity, and maintain detailed incident records. A structured response improves the chances of a faster resolution while helping identify broader marketplace Read More

Executive Summary: Unauthorized seller Buy Box takeovers rarely happen without warning. Price undercuts, new sellers, listing changes, review anomalies, declining advertising performance, and unstable Buy Box ownership are all early indicators. Monitoring these signals consistently allows brands to respond before revenue, margins, and customer trust are significantly affected. Most brands don’t lose the Buy Box Read More

TL;DR Effective marketplace brand protection requires you to: You can register your brand, build strong product listings, and work with approved distributors, but none of that guarantees that your marketplace presence will remain protected. U.S. e-commerce sales reached $1.23 trillion in 2025, according to the Census Bureau. As more revenue moves through online marketplaces, brands face greater exposure Read More

TL;DR A problematic Amazon listing does not have to look obviously counterfeit to start damaging your brand. The enforcement challenge is significant. Amazon says its automated systems scan billions of attempted changes to product detail pages every day for potential abuse, while its proactive controls now block more than 99.9% of suspected infringing listings before brand owners have to report them. Even Read More

Executive Summary: Brand enforcement should evolve as a company grows. A $5 million brand has different risks than a $100 million enterprise, requiring increasingly sophisticated monitoring, legal protection, supply chain oversight, and marketplace enforcement. Scalable systems protect revenue, reduce operational burden, and support long-term growth. Across ESQgo's brand enforcement audits, we see a clear Read More

Executive Summary: Amazon's enforcement team protects the marketplace, not any single brand. While Amazon invests heavily in fraud prevention and counterfeit detection, brands remain responsible for monitoring unauthorized sellers, protecting pricing, controlling distribution, and enforcing their legal rights. Long-term marketplace control requires a strategy that extends beyond platform tools. Many brands make Read More

TL;DR You find a seller offering what appears to be your branded product, but something is wrong: the price is unusually low, the packaging differs from yours, or customer reviews question whether the product is genuine.  Before reporting it, preserve the listing URL, seller details, screenshots, price, product images, and date. That evidence becomes important if the seller changes the listing or Read More

TL;DR You have spent time and money building a recognizable brand. Your name appears on products, packaging, Amazon listings, advertising, and other sales channels. Registering that name as a trademark gives you important legal rights, but registration does not automatically stop another seller from misusing it. The USPTO states that a trademark owner is responsible for enforcing registered rights and Read More

Executive Summary: Amazon Brand Registry provides valuable protection tools, but it does not solve unauthorized seller issues, pricing disruption, or supply chain leakage by itself. Growing brands need a broader enforcement strategy that combines marketplace policy, legal protection, and operational controls. A marketplace audit is often the best way to identify what's missing. Many Amazon brands feel a sense of Read More

Executive Summary: Unauthorized sellers create hidden revenue leaks through Buy Box loss, price erosion, advertising inefficiency, customer dissatisfaction, and supply chain leakage. Founders can estimate these losses with simple calculations, but a professional marketplace audit provides a complete financial picture and identifies opportunities for enforcement. Many brands know they have unauthorized sellers. Few Read More