Executive Summary A counterfeit involves a fake trademark or an inauthentic product presented as genuine. “Knockoff” is a commercial term, not a precise legal classification. A knockoff may still raise trademark, copyright, trade dress, or design rights issues. An unauthorized seller is not automatically selling counterfeit goods. Brands should classify the conduct, identify the rights involved, preserve evidence, Read More
7 Mistakes In A Cease And Desist Trademark Infringement Letter
Executive Summary A cease and desist trademark infringement letter should: A cease-and-desist trademark infringement letter can effectively address suspected trademark misuse before a dispute requires further action. But sending a letter alone is not enough. Trademark activity continues to grow as businesses build and expand their brands. As more brands establish trademark rights, disputes over how those Read More
