Executive Summary: IP infringement on Amazon creates hidden P&L damage through Buy Box loss, price suppression, and increased costs. Brands may lose 10–20% of revenue, reducing EBITDA and valuation. A structured enforcement strategy, grounded in legal and platform alignment, can deliver strong ROI by recovering and preserving revenue. Most brands track revenue, ad spend, and fulfillment costs closely. What they Read More
What Makes a Good Trademark?
You have a plan, and you are ready to get your business off the ground. Now it is time to come up with a trademark. Before you pick one and run with it, it is critical that you consider the distinctiveness of your brand name to ensure that it can be registered and protected. It is important to first understand what exactly a trademark is. The United States Patent & Trademark Office (USPTO) defines a trademark Read More
