2024 Guide to Walmart Seller Fees: Maximize Your Profits Today!

If you’re considering selling on Walmart Marketplace, it’s essential to understand the various fees associated with being a seller.

While Walmart offers a large customer base and the potential for high sales, it’s crucial to factor in the costs of selling on the platform.

In this guide, we’ll break down the different fees you can expect as a Walmart seller and provide tips on minimizing your expenses.

Why Are There Fees For Selling At Walmart?

It’s crucial to understand the reason behind Walmart’s charges for selling on its platform before we discuss specific fees.

As with any marketplace, maintaining and operating the platform and providing support and resources for sellers incurs costs for Walmart.

Additionally, Walmart has strict standards for sellers, such as high-quality products and fast shipping times, which necessitate resources and investments from Walmart, reflected in their fees.

Walmart Seller Fees

Selling products on Walmart’s online marketplace is free of any subscription fees or monthly charges unlike most other online platforms. You won’t be charged for product listings, which sets Walmart apart from Amazon.

However, you will be charged a referral fee based on the category of your product, which ranges from 6% to 20% of the selling price. Walmart claims to apply the most accurate referral fee rates to your items and is committed to continuously improving its system to ensure that.

Walmart has a transparent pricing structure with clear referral fees, which vary by category and are based on chosen product types during setup. Use the guide below to determine your referral fees:

Product Category	Referral Fee Percentage
Apparel & Accessories	15%
Automotive & Powersports	12%
Automotive Electronics	8% for categories including Dash & Backup Cameras, Car Speakers, Power Inverters, Vehicle Tracking Systems, Car Video Monitors, Radar Detectors, Automotive Remote Starters, Anti-Theft Devices & Car Speakerphones
Baby	8% for items with a total sales price of $10 or less 15% for items with a total sales price greater than $10
Beauty	8% for items with a total sales price of $10 or less 15% for items with a total sales price greater than $10
Books	15%
Camera & Photo	8%
Cell Phones	8%
Consumer Electronics	8%
Electronics Accessories	15% for the portion of the total sales price up to $100 8% for the portion of the total sales price greater than $100
Decor	15%
Gourmet Food	15%
Grocery	8% for items with a total sales price of $10 or less 15% for items with a total sales price greater than $10
Health & Personal Care	8% for items with a total sales price of $10 or less 15% for items with a total sales price greater than $10
Home & Garden	15%
Indoor & Outdoor Furniture	15% on the first $200 / 10% on amounts over $200
Industrial & Scientific	12%
Jewelry	20% for the portion of the total sales price up to $250 5% for the portion of the total sales price greater than $250
Kitchen	15%
Luggage & Travel Accessories	15%
Major Appliances	8%
Music	15%
Musical Instruments	12%
Office Products	15%, except 8% for Calculators
Outdoor Power Tools	15% for items with a total sales price ≤ $500 8% for items with a total sales price > $500
Outdoors	15% except 8% for Hunting Trail Monitors, Binoculars, Telescopes, Spotting Scopes, and Night Vision Goggles
Personal Computers	6%
Pet Supplies	15%
Plumbing, Heating, Cooling & Ventilation	10%
Shoes, Handbags & Sunglasses	15%
Software & Computer Video Games	15%
Sporting Goods	15%
Tires & Wheels	10%
Tools & Home Improvement	15%, except 12% for Base Power Tools
Toys & Games	15%
Video & DVD	15%
Video Game Consoles	8%
Video Games	15%
Watches	15% for the portion of the total sales price up to $1,500 3% for the portion of the total sales price greater than $1,500
Everything Else	15%

 

What Are Walmart Seller Fees?

Walmart seller fees encompass various charges that sellers incur when listing products on the Walmart marketplace. The most notable fee is the referral fee, which is charged every time an item sells.

Additionally, sellers may encounter listing fees for certain product categories, fulfillment fees if using Walmart Fulfillment Services (WFS), and payment processing fees.

All these costs contribute to the overall Walmart cost of doing business, so understanding each fee is vital for effective pricing strategies. Being aware of these fees allows sellers to adjust their Walmart prices accordingly to maintain profitability.

How Much Does Walmart Take On Seller Fees?

When you decide to sell on Walmart, it’s crucial to understand how much the retail giant takes from your sales.

Walmart’s seller fees can vary based on several factors, primarily the category of the product you’re selling. Generally, you can expect a referral fee, which is a percentage of your sale price, typically ranging from 6% to 20%, depending on the product type.

For instance, electronics might have a lower percentage compared to clothing or home goods.

To make things easier, using a Walmart seller fees calculator can help you estimate the exact fees based on your products, giving you a clearer picture of your potential earnings.

How Much Is The Walmart Listing Fee?

The Walmart listing fee is a cost incurred when a seller lists their products on the marketplace.

This fee varies based on the category of the product. Sellers should understand the fee structure and how it impacts their pricing strategy. For example, certain categories may have a flat listing fee, while others may charge based on the item’s price or volume.

What Is the Cost To Sell On Walmart?

Selling on Walmart involves several costs beyond just listing fees. These may include:

• Referral Fees: A percentage of the sale price taken by Walmart once a product sells, which varies by category.
• Fulfillment Fees: Charges associated with using Walmart Fulfillment Services (WFS) if you choose to use their logistics.
• Payment Processing Fees: Fees associated with transactions and payment gateways

The fee for selling on Walmart isn’t a one-size-fits-all scenario. It largely depends on the product category and the sales channel.

For example, selling through the Walmart marketplace involves a referral fee calculated as a percentage of the sale price, plus any applicable taxes.

If you’re selling through WFS, there will be additional fulfillment fees based on the size and weight of your products.

To truly grasp the Walmart transaction fee, it’s essential to dive into your specific product category and calculate how all these fees stack up. Remember, transparency about these costs can help you manage your margins better.

Does Walmart Charge A Listing Fee?

Walmart does not universally charge a listing fee for every product. While many categories allow you to list without a fee, certain high-demand categories may come with a listing fee.

This fee structure means that sellers should review the specifics of the Walmart seller account they are applying for.

Staying informed about which categories have fees can save you money and help you avoid unexpected charges. It’s always wise to check Walmart’s latest guidelines, as they sometimes change their policies to attract more sellers or adjust to market conditions.

Referral Fees For Walmart Product Categories

Walmart charges referral fees based on the product category, which can significantly affect profit margins. For instance:

• Consumer Electronics: 8% referral fee
• Home & Garden: 15% referral fee
• Clothing: 20% referral fee

Understanding these fees allows sellers to price their products competitively while maintaining profitability.

How Are Sellers Paid On Walmart?

Walmart uses Payoneer (payoneer.com) to process payments and pay its Marketplace sellers.

How Do Walmart Sellers Get Paid?

Getting paid as a Walmart seller is a straightforward process. Once a customer makes a purchase, Walmart collects the payment and processes the transaction.

Typically, sellers receive their earnings within 2 to 3 business days after the order is shipped. However, this can vary based on the seller’s account status and whether they are using WFS.

Payments are made through direct deposit to the seller’s bank account, making it crucial for sellers to ensure their banking information is accurate in their Walmart seller account.

Additionally, sellers need to be aware of any hold times for new accounts as Walmart may hold payments for a short period to establish trust.

Who Handles The Fulfillment?

As a Walmart supplier, the way you handle fulfillment differs from that of a Walmart Marketplace seller. If you’re a Marketplace seller, you can take care of warehousing and shipping on your own.

Walmart provides you with a Walmart.com site to sell your products, and you can handle fulfillment by yourself.

However, Walmart also offers Walmart Fulfillment Services (WFS) to Marketplace sellers.

Once accepted as a seller, you can use WFS to set up your products and ship your inventory to a Walmart facility. From there, Walmart will take care of storing, packing, picking, and shipping your orders.

Regardless of whether or not a Marketplace seller uses WFS, Walmart monitors fulfillment accuracy and customer satisfaction.

Walmart.com shoppers are asked to provide feedback on the products they purchase from Marketplace sellers and their overall satisfaction with the experience, including communication and delivery.

Walmart Marketplace Sales Tax

Sellers on Walmart Marketplace are responsible for collecting and remitting sales tax on taxable sales. Walmart automatically calculates and collects sales tax based on the seller’s location and the buyer’s shipping address.

It’s crucial for sellers to stay updated on their local tax laws and ensure compliance to avoid penalties.

How Are Sales Tax Determined On Walmart?

Sales tax on Walmart Marketplace transactions is determined by several factors:

• Location: The buyer’s shipping address dictates the applicable sales tax rate.
• Product Type: Different products may be taxed at different rates.
• Sales Tax Holidays: Some states have periods where certain items are exempt from sales tax, impacting sellers’ pricing strategies.

Dos and Don’ts While Pricing Items on Walmart

Dos:

• Do Conduct Market Research: Understand competitors’ pricing to stay competitive.
• Do Factor in All Fees: Include all relevant fees when setting prices to maintain profitability.
• Do Offer Competitive Shipping Options: Consider free shipping or promotions to attract buyers.

Don’ts:

• Don’t Ignore Marketplace Rules: Always adhere to Walmart’s pricing policies to avoid penalties.
• Don’t Underprice Your Products: Pricing too low can harm your brand and affect perceived value.
• Don’t Forget to Monitor Your Pricing: Regularly review and adjust prices based on market conditions and fees.

Conclusion

Understanding Walmart seller fees is essential for anyone looking to thrive in the Walmart marketplace.

By being aware of the various costs, such as referral fees, potential listing fees, and the intricacies of how payments are processed, you can make informed decisions that boost your profitability.

Utilizing tools like a Walmart seller fees calculator can provide clarity on your expenses and help you set competitive prices. Remember, staying informed about the fee structure not only protects your margins but also empowers you to strategize effectively.

With the right knowledge and approach, selling on Walmart can be a lucrative opportunity, allowing you to reach millions of customers while navigating the nuances of the marketplace with confidence.

FAQs

How Much Does Walmart Take On Seller Fees?

Walmart typically takes a referral fee that ranges from 6% to 20% of the sale price, depending on the product category. It’s important to check the specific fee for your items to estimate your earnings accurately.

What Are Walmart Seller Fees?

Walmart seller fees include referral fees, potential listing fees, fulfillment fees for using Walmart Fulfillment Services, and payment processing fees. Understanding these fees is crucial for effective pricing.

What Is The Fee For Selling On Walmart?

The fee for selling on Walmart varies by category. Most sellers pay a referral fee, which is a percentage of the sale price. Additional fees may apply based on how you choose to fulfill your orders.

Does Walmart Charge A Listing Fee?

While many categories on Walmart do not have a listing fee, some high-demand categories may incur a charge. It’s essential to review the latest guidelines to know what applies to your products.

How Do Walmart Sellers Get Paid?

Walmart sellers receive payments within 2 to 3 business days after an order is shipped. Payments are made via direct deposit to the seller’s bank account, so it’s crucial to ensure your banking information is accurate.

How Is Sales Tax Determined On Walmart?

Sales tax on Walmart transactions depends on the customer’s location and the products sold. Walmart automatically calculates the sales tax at checkout based on applicable local laws.

Are There Any Best Practices For Pricing Items On Walmart?

Yes! Sellers should regularly review Walmart prices, consider referral and shipping fees, and remain competitive within their product category. Following dos and don’ts while pricing can help optimize sales.